DryAway poised for growth

Jim Lutz, owner of Jilidoni Designs, invented the first patented laundry drying system out of his Brookfield home in 2000. Today, he sells his eco-friendly DryAway laundry drying racks that are installed inside custom cabinets throughout the U.S.

Business consultants with the Waukesha County Center for Growth counseled Jim to scale his business through collaborative partnerships and improved marketing tactics.

“The business consultants encouraged me to surround myself with good resources and mentors and invest in my personal development,” Jim said. “I have now obtained $100,000 in bank financing, and am excited about ramping up my digital marketing strategy.”